I help teams work out what they need to learn and use that evidence to guide what they build.
My work spans product strategy, research, operations and hands-on building. I care about getting the question right and making something useful with the answer.
Explore my work
Decisions, systems and things I’ve built.
Morningstar · Product strategy & research
Senior user researcher · Mixed methods
A focused study helped Morningstar settle a color decision for a chart used across its products.
I designed a study to help Morningstar resolve a debate about how to communicate valuation and reframed the question around meaning, rather than color preference.
Read the case studyRetirement benefits platform · Service design
Senior UX researcher · Service blueprinting
A service blueprint helped the team see the messages being sent across two onboarding journeys.
I adapted a service blueprint to help a team find and map the onboarding messages their platform was sending, so they could begin improving the experience.
Read the case studyFrom camera roll to useful set.
I built an iPhone app to gather photos and videos into reusable boards for proposals, portfolio updates and posts, starting with a need in my own floral practice.
About the projectConsulting & research operations · Public Notion templates
Consulting and research operations often mean turning what I’ve learned into something a team can use. These public Notion templates put that experience into practice, helping teams agree on outcomes and give research projects a clear starting point.
Outcome-driven experiments · Notion template
I recommend Josh Seiden’s Outcomes Over Output to every product or marketing team I work with. Its “3 Magic Questions” framework is one I love to use when brainstorming:
The questions are simple, but organizing the answers wasn’t easy. A whiteboard never felt like the best fit, so I made an interactive Notion worksheet that makes a long list of ideas much easier to manage.
The template includes an overview of the questions, a single database with multiple views and instructions for working on your own or with a team. It helps everyone get on the same page about desired outcomes before investing in experiments.
Open the 3 Magic Questions templateResearch planning · Notion template
There are plenty of free user research templates out there. This one boils down two decades of my hard-won wisdom to help get a research project off to the right start.
I created it for people doing product discovery, market research, usability testing, product management or UX design. It’s a starting point for planning research, whatever method you use.
Open the research plan templateBuilding with AI
Working with AI has meant learning where it needs direction. These are two skills I built to put that learning into practice.
Research workflows · Claude skill
AI can jump to themes before it has finished examining the evidence. This skill keeps analysis descriptive and requires confirmation that all the data is in, plus permission to begin synthesis.
Explore the skill on GitHubData experiences · Claude skill
For a client project, I used Claude Code with live Supabase schemas to develop a measurement strategy, SQL joins and a sample dashboard. I built this skill to guide useful, accessible charts, from chart choice and truthful scales to labels and hierarchy.
Explore the skill on GitHubAbout my practice
Before choosing a method or building a solution, I help a team identify the questions and risks the work needs to address.
I work with the people closest to the problem, connecting research, product strategy and the systems that make the work repeatable. Sometimes that means a focused study; sometimes a measurement plan, a prototype or a tool the team can use again.
My creative practice includes Season and Color, my floral studio. Working with materials and making things by hand is another part of how I think and build.
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